Branding: LCF Annual Galas

The Latino Community Foundation’s annual gala is their signature event and largest fundraising channel. As Visual Communications Director, my role was to create the branding and every visual element, working closely with our CEO and VPs. Deliverables throughout the years included: annual logo motifs, digital and print invitations, print booklet, slide decks, printed meterboards, stage backdrops, step and repeats, email newsletters, printed ads, and digital social media content.

Key Graphic Elements: Mexican “Milagritos” (little miracles) which anchors the design through an elevated Latinx culture reference. “Miracle” theme relates to the sentiment that people’s contributions for the Gala is what allows LCF to create miracles in the community. Heart motif represents LCF’s culture rooted in love.